Creative agency Dig has invested in AI-driven content operations platform Brand Ninja.
Commercial details haven’t been released.
Paul Rhodes, CEO of Dig, sees AI sitting alongside creativity in delivering a complete content solution.
“Most clients are using AI however the outputs often don't match brand tone or visual ID,” he said.
“What excites us about Brand Ninja is it’s ability to address this problem through its brand learning layer ‘Jitsu’. Our investment in Brand Ninja brings us to forefront of developing and integrating meaningful use cases for our clients.”
Dig will now be able to deliver complete content transformation across three key services: Holistic Content Strategy, End-to-End Content Operations and In-house Content Capability Transformation.
Brand Ninja, founded by Samuel Roach and Brad Bond, has a client list that includes the National Basketball League, Melbourne Airport, Vinyl Group, AFL Connect, The Australian Grand Prix.
“We live and work in a world limited only by ideas... Imagine an unlimited AI workforce to help you define, deliver and autonomously optimise your brand and customer engagement,” said Samuel Roach.
“We are excited to be joining forces with Dig Agency to further enhance our ability to deliver relevant and impactful content for clients using our unique and market leading platform.We live and work in a world limited only by ideas.
“Imagine an unlimited AI workforce to help you define, deliver and autonomously optimise your content operations. We are excited to be joining forces with Dig Agency to further enhance our ability to deliver relevant and impactful content for clients using our unique and market leading platform”
Dig is expanding its Core Creative Offer with Integrated Content Transformation Services John Riccio, an industry veteran in customer experience, digital and data transformation, and board advisor for Brand Ninja.
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