Australian performance marketing firm, Dgm, has been brought together with its sister companies – owned by Asia Pacific Digital – under a new brand, APD.
APD is a 360-degree digital marketing services firm that has more than 1,000 clients across 10 offices in eight countries. It employs almost 400 staff.
Dgm, which specialises in search engine marketing, affiliate marketing, lead generation and performance display, becomes part of one of APD’s four divisions, APD Performance.
The other three divisions are: APD Interact (formerly Next Digital and @ccomplice), APD Engage (formerly Jericho) and APD Venture (formerly eCommerce).
Chairman Roger Sharp told AdNews “APD Performance, which encompasses Dgm and Empowered, will continue to provide pioneering performance marketing to our clients, not just in Australia but across Asia Pacific.
"APD's vision is to provide our clients with a 360 degree view of their digital environment. This means giving a transparent view of what is working and what isn't. Our mission is grow our clients' customers and the value of their businesses. The combination of our subsidiary companies into one group under one brand is an important step towards achieving this vision."
APD has established scale operations in Australia, New Zealand, Malaysia, Singapore, the Philippines and China, and is planning to build its presence in Indonesia.
Clients include Bayer, Budget, Cisco, Dell, eBay, Ecco, Expedia, Fonterra, Ford, GSK, Lend Lease, Lenovo, Maxis, Nestlé, Panasonic, Qantas, Toshiba, Tumblr and Village Roadshow.
Newton Smith has been appointed chief operating officer in addition to his role as CEO of APD Interact, while Peter Hynd has been appointed chief commercial officer. Shaun McNamara remains CEO of APD Acquire, Paula Harrison stays as CEO of APD Engage and Sean Toohey heads up APD Venture, the group’s venture arm.
Email Nicola at nicolariches@yaffa.com.au.