Dentsu Media has been appointed, after a competitive pitch,to Murdoch University’s $2m planning and buying account, a move which will see it responsible for Brand, Product and Acquisition.
Kristen Tyler, Associate Director of Brand & Marketing at Murdoch University: “We look forward to working closely with dentsu during an important time in the sector and for our university.
“Our focus is to ensure Murdoch has strong presence in what is a highly competitive market, and is top of mind for prospective students when considering university study.
“The tender process was extremely competitive, and we were blown away by the work and talent throughout our review.”
Dentsu WA Managing Director, Jim Groves: “Murdoch University is transforming how people think of their offer. Our strategic approach has demonstrated how we can gain attention for their goals to educate free thinkers who thrive in society and are sought after by employers.”
“We are privileged to work with a brand that is values-based and focused on innovating rapidly and embracing digital transformation”, said Sue Squillace, CEO of dentsu Media ANZ said.
“We look forward to developing a strong partnership and supporting Murdoch University through their next phase of innovation and change.”
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