Following a competitive pitch Dentsu Mitchell Perth has won the national account for Cash Converters. The business did sit with full-service agency 303 MullenLowe.
Worth $8 million, the win includes all traditional, digital, search, SEO, content, social, data and marketing technology consultancy across Australia.
The brand's international brand manager Glenn Donaldson says: “After several successful years with a different model we sought to change our approach and consolidate the media business. We were impressed with Dentsu’s approach, their digital and marketing technology and their ability to hit the ground running.”
The account will be led by Dentsu Mitchell Perth calling upon the full resources of the network in Western Australia and nationally.
This win tops off a successful year for the network in Perth which has collectively added more than $30m of new billings alongside the launches of new services in search, social, programmatic and content.
Business director at Dentsu Mitchell Perth, Michelle Testa, says: “Our vision was to mobilise the best talent across the Dentsu Aegis Network, and to bring the best to the table.
“This win leverages the expertise and capabilities of several of Dentsu Aegis Network brands across both Australia and New Zealand, including Columbus, The Story Lab, Amnet and Data2Decisions, to deliver competitive advantage.”
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