The Media Store has appointed Sam Cousins chief strategy officer and Max Rivera data & analytics director.
They also join the independent media agency’s senior leadership team.
Sam Cousins joins from the Dentsu group, where she has spent the past 16 years, most recently as chief strategy officer at iProspect.
She has also worked as national head of strategy and planning at Dentsu X and group strategy director at Dentsu Mitchell as well as working at MediaCom.
Max Rivera joins after a six year career at Amobee most recently as director – data and solutions.
These senior appointments follow several recent client wins for The Media Store, including the media planning and buying contract for Travel Texas for the Australian and New Zealand markets.
The Media Store COO Jacquie Alley: “If we truly want to reimagine media for our clients we have to start at the top with a strategic vision anchored in our clients’ business.
"It’s then through our depth of consumer understanding that we can deliver effective and real outcomes for clients through a strong data and analytics offering.
"These key senior appointments speak to our commitment to never stand still, to reimagine what is possible for our clients both now and well into the future. We warmly welcome Sam and Max to the Senior Leadership team.”
Sam Cousins: “To say I'm excited about joining The Media Store is an understatement. Going to an independent agency that has a strong growth ambition anchored in Australian brands and consumers is hugely attractive to me.
"I can't wait to get under the skin of what our clients need and deliver meaningful communications planning which results in strong business outcomes, especially when we face yet another year of challenging conditions for our clients.
"The icing on the top is a team of great human beings strongly connected through an amazing culture. I can't wait to see what we are all capable of in 2023.”
Max Rivera: "I'm thrilled to join TMS because of its commitment to excellence, great leaders and inspiring culture. With my experience in product, data, and analytics, I'm thrilled to help to drive TMS's continued success and growth.
"I’m also excited to collaborate with TMS's talented teams, leveraging data and analytics to drive insights and uncover new opportunities for the company to grow and evolve its product offerings."
Sam Cousins’ appointment is effective April 1. Max Rivera is already in the chair.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.