Independent media agency Alchemy One has appointed Nicola Watkins strategy director.
Watkins, with more than eight years’ experience, joins Alchemy One team from dentsu where she worked with local brands and across key global accounts, including being part of the global pitch for The Coca-Cola Company as the agency’s ASEAN & South Pacific Strategy Lead.
She also has experience in both multinational agencies and on the publisher side in Brisbane and Sydney, including Carat, dentsuX and Are Media.
Joel Trethowan, Alchemy One managing director, said: “We are thrilled to have Nicola join us at Alchemy One. She is an incredible talent who is a true visionary and will be instrumental in our continued growth.
“Her passion for the industry and her drive to deliver market-leading solutions for our clients is second to none. Nicola is the perfect addition to the Alchemy One team, exemplifying Alchemy One’s positioning of ‘Radical transformation. Unrivalled impact’.”
Watkins said: “I am thrilled to be working with a team who are so passionate not only about pushing the envelope on effective media solutions but have genuine pride in the value that our clients provide to consumers on a daily basis.
“There is no doubt I’m excited to be part of our clients’ and our own growth story as we continue this year’s momentum into the end of 2022 and beyond.”
Alchemy One’s clients include Bank Australia, Square, Westfund Health Insurance, Vialto Partners, Independent Living Assessment, QuiteLike, Australian Conservation Foundation and Biennale of Sydney.
Watkins’ appointment is effective immediately.
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