The global advertising group dentsu reported negative revenue growth in Australia for the year to December.
A presentation on full year results showed Australia, China, Denmark with less than -10% growth. The same number was given for the December quarter.
APAC reported an organic revenue decline of -7% for the year to December.
This was particularly due to “continued weakness in Australia and China which face difficult market conditions”.
Customer experience management continues to face difficult conditions, especially in Australia, which is suffering a “decrease in local client spend”.
Across the whole global business dentsu expects only 1% growth in 2025 as the Japan-based company concentrates on an internal restructure.
Dentsu closed the year with organic revenue growth flat at –0.1% but noted a pick up in the December quarter of 2.6%.
The company said APAC, down 3.9% in the December quarter, was negative for the full year, below expectations despite implementation of intensive measures to re-establish growth.
Although there has been improvement in the fourth quarter, the business environment remains challenging.
“CXM in particular continues to face difficult conditions, especially in Australia, which is suffering a decrease in local client spend. CXM recorded a double-digit organic decline for the full year.”
The company is concentrating on restructuring, aiming for organic growth of 4%, and 16-17% in operating margin in the 2027 financial year.
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