Brett Elliott.
Dentsu has appointed Brett Elliott, government head at rival media agency UM, to the newly created role of chief operating officer - media.
His focus will be on “operational efficiencies and client success” across agency brands Carat, iProspect and dentsuX.
He is a former investment head and lead at MediaCom and more recently was a managing director at UM, leading the federal government media account.
Elliott, based in Melbourne, will lead dentsu’s media agency business with a focus on “operational excellence, bringing the best technology and humans to light and supporting client excellence” across the three brands.
“I am delighted to bring Brett to our amazing team at dentsu,” said Fiona Johnston, dentsu Australia CEO media, client counsel + commercial.
“His ambition and care are second to none, and I know he will add great value, bringing a sense of passion and purpose to our client operational excellence and future thinking for the team, in tech and tools.
“For those who know him, he is also just a great human, and a solid and authentic leader, which adds to our culture.
“Brett brings a strong sense of trust and community, as well as groundbreaking media expertise to ensure our operations are world class, and industry leading.”
Elliott said dentsu’s has a genuine history of innovation and a set of capabilities across its brands that are second-to-none.
“Specifically on the media side, Carat, iProspect and dentsuX are all exciting businesses with great potential,” he said.
“With so much change in our industry, there is a huge opportunity to harness the best of technology and combine that with great people to deliver real client outcomes.
“I’m delighted to be a part of the team and to help drive the momentum that dentsu is already building."
The appointment comes after a strong year across the board for dentsu’s media agency brands.
Carat’s wins include Harvest Road Group and Summit Homes Group in WA, Funlab in Victoria, EnergyFlex in SA and extended its relationship with Barbeques Galore in NSW.
Sister agency iProspect picked up eBAY and MYOB.
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