Dentsu Media wins Revo Fitness pitch

By AdNews | 23 August 2022
 
L-R Jim Groves, Kristy Kinzett, Sophie Park, Alan Bayliss, Sarah Leavesley

Revo Fitness has appointed dentsu Media and Creative o its national media planning, buying, and creative account following a competitive pitch.

Revo Fitness was founded 10 years ago with a mission to make quality, affordable fitness more accessible to everyone, and is now helping Australians achieve their health and fitness goals nationally.

Flora Lolev, head of brand & marketing at Revo Fitness said: “We are excited to take what has worked brilliantly in Western Australia to national markets across Australia, with five gyms opening in South Australia over the coming months.

“The review process was extremely competitive, and we were blown away by the work and talent throughout our review.”

Dentsu WA managing director Jim Groves: “Our national group strategic approach, fuelled by our people, our data and MiQ partnership has demonstrated how we help Revo sustainably grow their brand and scale the business nationally.

"We are excited to partner with founder Andrew Holder, one of Perth’s brightest entrepreneurs, and his team to take this WA success story to the East Coast and beyond.”

Andrew Holder has grown Revo Fitness nationally. He now employs 150+ people, and more than 130 personal trainers, He was recently named in WA’s Young Achiever Awards list, winning the 40under40 award and People’s Choice Award for his success in tackling a saturated gym franchise market with a unique membership offering and boutique fitness experience.

Dentsu Media CEO Danny Bass said: “We are privileged to work with a brand that is values based and focused on innovating rapidly and embracing digital transformation.

"We look forward to developing a strong partnership and supporting Revo Fitness through their next phase of innovation and change.”

 

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