Dentsu today launched Dentsu Access in Australia, a central technology consulting team designed to help businesses build on their digital maturity.
Access, leveraging intelligence, technology, and data capabilities from across the entire network, gives businesses the ability to purchase a range of products and services from digital and technical solutions, to in-house training and support.
A key component is access to the full suite of Google Marketing Platform products, including Display & Video 360, Campaign Manager, Analytics 360, Search Ads 360 and Optimise 360.
Other services include data solutions, advanced analytics, digital maturity audits, technology implementation training, as well as creative, media and CRM services.
"A key component of our growth strategy is making it simpler for businesses to access and leverage the best of dentsu – no
matter what the project is," says Angela Tangas, Dentsu’s CEO for ANZ.
“Increasingly, brands are also wanting to own their data; they want transparency, and they want control of their technology platforms. A barrier for them to achieve this is not being able to access the licenses needed for some of ad tech stacks, such as Google Marketing Platform."
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