Dentsu Aegis Network ANZ announced the launch of Dentsu Commerce, a dedicated team of experts to help brands
create connected, seamless experiences.
The team is drawn from aacross Dentsu, supported by the network's Global Alliance Partners such as Salesforce, Adobe, Sitecore, Magento, Google, Amazon and Facebook.
“Online shopping has rapidly grown over the last few years, however 2020 has undeniably accelerated the rate of change," says Angela Tangas, Dentsu ANZ’s CEO.
"Many businesses have needed to play catch-up and rapidly build an eCommerce solution in response to COVID-19.
“Commerce today has no boundaries. Customers no longer ‘go shopping’ but are instead ‘always shopping’ and to stand out in today’s competitive landscape, businesses need to think beyond having a static website.
“People also want to have the flexibility to make purchases 24/7 – be that from their local grocery store, or the little shop they fell in love with on their last European holiday.”
The team has a number of products and capabilitiesincluding:
- Commerce Platforms, from nimble solutions to enterprise scale.
- Social Commerce, helping brands take advantage of commerce solutions on social platforms.
- Marketplace optimisation, leveraging products across marketplaces such as Amazon and eBay.
- Location planning, ensuring campaigns are targeting the highest-valued customers.
- Retail activations, creating engaging physical customer experiences.
- Offline integrations hub, optimising platforms such as Analytics 360 and Google Ads to improve campaign effectiveness.
- Experimentation strategy, driving results from data-driven optimisation of touchpoints.
“With our leading technology expertise and experience across Adobe, Salesforce and Sitecore, we have been able to build a range of experiences for clients across Australia, helping them transform their brands, deliver real world value and maximise their digital investment," says Tangas.
“From deep platform specialisation and expertise via Amicus, Accordant and Davanti, to instore experiences with MKTG, Dentsu Commerce brings all the great capabilities across our network together to give our clients the best of Dentsu, easily.
"We’ve already seen some great examples of where we have supported brands on their journey, including the work Isobar have done with Jetstar and Adairs, and similarly iProspect with MINI and Hallensteins."
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