Japan-based global advertising group Dentsu is investing in MyDearest, a VR games development startup.
MyDearest developed the VR fighting/action game Brazen Blaze as well as aTokyo Chronos VR game and other works in the Cronos Universe.
Dentsu didn't release commercial details, including the size of the investment and the subsequent shareholding percentage.
CEO Hiroshi Igarashi says games are increasingly being recognised as a place to get together with friends, and their value as media is increasing.
The market for VR games, which provide players with a highly immersive experience, is expected to expand further as gaming devices evolve.
Dentsu is using the investment to combine MyDearest’s strengths, such as its strong relationships with platformers and developers, its game development and publishing capabilities with the dentsu’s business development and network.
"Through these initiatives, the company will continue to deepen our collaboration with client and partner companies while enhancing the value it provides, thereby contributing to the further creation and expansion of the 3D media market, including the metaverse, which can be considered a new social media platform, and games," dentsu says in a statement.
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