Dentsu has partnered with Microsoft to launch enterprise-wide access to the benefits of artificial intelligence (AI) via Azure OpenAI technologies.
This deal has already resulted in the development of two new CXM solutions, Merkle GenCX and AI Playground LATAM, a regionally-focused set of customised solutions.
Employees are being given priority access to enterprise grade AI platforms as they evolve.
The global advertising groups are adopting AI faster than many analysts predicted in a form of technology arms race, a new industrial revolution.
Dentsu says Azure OpenAI infrastructure removes the burden from business and product teams and increases capacity for converting concepts into prototypes and solutions.
“Artificial intelligence is being woven into the fabric of our society and represents a generational opportunity for our people and our clients," said, Dominic Shine, group chief information officer.
"By extending our deep partnership with Microsoft and rolling out Azure OpenAI infrastructure, weʼre making AI resources accessible to all dentsu employees within a framework defined on ethical and responsible AI principles.
"It also allows us to rapidly integrate GenAI across our products, driving faster and smarter omnichannel marketing for clients."
Simon Crownshaw, worldwide lead for Media and Entertainment at Microsoft, says he is working closely with dentsu to enable AI to fuel a symphony of ideas, orchestrate captivating narratives, elevating brands and campaigns and provide a powerful platform for customers.
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