Dentsu Creative appoints experience design and product lab lead

By AdNews | 9 May 2023
 
Gabriel Tamborini

Dentsu Creative has appointed Gabriel Tamborini chief experience and product officer of dentsu's newly formed experience design and product lab.

Tamborini has held previous roles as the head of product and design at Cognizant and product design director at Fjord (now Accenture Song). His experience blends agency and consulting expertise for businesses, his work has also been awarded top accolades, including a Cannes Cyber Lion and D&AD Black Pencil.

Kirsty Muddle, Dentsu Creative Australia & New Zealand CEO, said Dentsu Creative is designed to not only help partners transform their communications through creativity, but also transform their business.

"Central to this is housing the best talent in experience, product and service design. Gabe unites creativity and technology to deliver this effectiveness, and at Dentsu Creative he will lead a team of conceptual thinkers, innovation strategists, technologists and experience designers to connect with the scale of our CXM business, working closely with our CCO’s, Avish and Mandie.”

Kirsty Muddle and Gabriel Tamborini

Kirsty Muddle and Gabriel Tamborini.

Gabriel Tamborini said he is thrilled to be joining Dentsu Creative and helping the business continue to strengthen its product.

“Technology has fundamentally transformed how brands engage with customers and employees, so it has become more important than ever to use the power of creativity and design to innovate the way brands deliver experiences," Tamborini said.

"I’m excited to be working in a business that has creativity at its core and look forward to working with this talented team.”

Tamborini started with Dentsu Creative this week. He will report into Kirsty Muddl and sits on the Dentsu Creative executive leadership team. 

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