Digital marketing company Delacon today announced a partnership with analytics platform Tableau.
The integration of Sydney-headquartered Delacon’s call analytics technology will feed rich call data into the Tableau platform which may then be matched against other data points
Marketers and performance teams using Tableau’s interactive data visualisation dashboards can discover which media channels are effective, including highlighting the paid media campaigns driving more telephone calls.
Michael Center, CEO at Delacon: Our call tracking data will enhance data sets in Tableau, delivering a solid solution for marketers to measure ROI from digital spend and marketing activities across channels.”
Brian Matsubara, vice president, global technology alliances at Tableau: “Delacon shares Tableau’s view that data should be leveraged to make informed business decisions. The integration of Delacon’s call analytics data enables customers to better gauge the effectiveness of their marketing resources.”
Delacon’s call tracking solution helps determine which marketing channels are producing the most calls, enabling optimisation of the right channels ensuring return on advertising spend.
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