Dean La Rosa.
News Corp Australia has appointed Dean La Rosa to the newly created role of general manager, commercial data, working to deepen the impact of content for advertisers through precision-targeted, real-time and real-world consumer insights.
La Rosa will spearhead the next phase of growth for News’ in-house data science capabilities to elevate the company’s industry-leading audience intelligence platform, Intent Connect.
La Rosa most recently worked at the Seven Network as head of commercial data and programmatic, and before that at Nine Entertainment and Acxiom.
He will sit within the Free News & Lifestyle division led by managing director and publisher Pippa Leary.
“Dean is a trailblazer in the data space, bringing a wealth of experience in data analytics, commercial strategy, and leadership to this new role,” Leary said.
“His unrivalled expertise in digital media and data-driven strategies will be crucial as we embark on a new chapter and further enhance our Intent Connect offering.”
In this cross-functional role, La Rosa will work closely with News’ Client Partnerships team to align the company’s data and product development strategies with its performance and planning objectives.
“I am thrilled to join News, the leader in this space,” La Rosa said. “With the rapid evolution of data-driven decision-making, we have a unique opportunity to elevate the way we connect with audiences and deliver outcome based marketing.
“I look forward to accelerating our data science capabilities and further strengthening our position as a leader in audience intelligence to empower our partners with insights that drive meaningful results.”
La Rosa’s appointment is effective immediately. He is set to make several key hires as he strengthens and expands the commercial data team.
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