LinkedIn has released a new brand campaign #InItTogether created by its new creative agency DDB Sydney.
AdNews understands that DDB won the account from McCann earlier in the year.
The campaign highlights the power of community in helping professionals stay productive and find opportunities in these uncertain times.
Inspired by LinkedIn’s community giving and getting help from each other, the brand campaign features real stories of Australian LinkedIn members adapting and leaning on their networks to advance their career.
“In this distributed work environment, connecting with your community matters now more than ever," LinkedIn Australia and New Zealand head of brand marketing and communications Shiva Kumar says.
"The brand campaign is inspired by these everyday stories of our members reaching out to connect with others, generating conversations and gaining meaningful opportunities. Small acts can make a big difference. Our hope with this campaign is that it will encourage more members to reach out and take that first step."
The campaign features stories of Giselle Jesse who lost her job due to COVID-19 and reached out to her LinkedIn network asking if they knew of any job opportunities.
Neil Edgar saw her LinkedIn post and got in touch with Giselle, which led her to secure a job at his company.
Vignesh Murugan is an astrophysicist and robotics engineer who started a business straight out of university to bring real-world solutions to the farming industry.
He reached out to Emma Greenhatch who introduced him to farmers in the Queensland agricultural community and even invited him to sit on a panel amongst CSIRO advisors that helped him build his business.
LinkedIn’s #InItTogether brand campaign will go live on BVOD, social, and digital channels.
It will also be promoted across LinkedIn’s official channels on LinkedIn, YouTube and Facebook.
Credits:
LinkedIn
Shiva Kumar, Head of Brand Marketing & Communications
Aprile Wenke, Brand Marketing Manager
DDB:
Tara Ford - Chief Creative Officer
Matt Chandler – Deputy Executive Creative Director
Richard Apps – Senior Art Director
Sam Moore – Copywriter
Kosh Perera – Art Director
James Davis – Senior Planner
Mandy Whatson – Managing Partner
Fabrizia Violante – Senior Account Manager
Renata Barbosa – Head of Integrated Content
Natalie Greaves – Senior TV Producer
Izzy Robertson - Production Coordinator
Revolver:
Celeste Geer – Director
Nicole Crozier – Producer
Pip Smart – Executive Producer
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