DDB Sydney has appointed Michael Sinclair as head of brand performance.
The new role combines strategic leadership with operational expertise and is centred on big opportunities impacting brand growth for DDB clients.
Across his career, Sinclair has worked as a producer, planner, marketer, and adviser at the likes of Droga5, Wieden+Kennedy, Optus, Channel4, and M&C Saatchi. Over the past 18 months, he advised start-ups, scale-ups, and larger businesses on brand-building, and became a founding board member of the in-house Agency Council of Australia.
DDB Group Sydney CEO Sheryl Marjoram said: “Our mission is to give brands an Emotional Advantage at scale and in context, and that starts with strong, sharp strategy. We’re building a strategic function that can point creativity at new growth opportunities for brands, and Michael is the perfect person to spearhead those opportunities.”
DDB Sydney chief strategy officer Fran Clayton said: “We’re very lucky to have Michael’s mix of client-side and creative agency experience in the building, which gives him a different perspective on what makes a strategy successful. He’ll apply this to our clients’ brands, but also help develop new agency approaches beyond core strategic planning needs.”
Sinclair said: “We all know that a strong brand can be a practical tool for growth. But are we asking the tough questions about how to build and harness brands efficiently in a world that still, stubbornly, refuses to stop changing? DDB is. And it’s energising.”
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