Dulux has revealed a new brand campaign, Change Starts Here, illustrating that something as simple as a lick of paint has the power to create change in one’s life, in this coming-of-age story.
The campaign taps into the emotional power of change, following a girl on her change-filled journey from growing up in the country to life in the big city.
“We’ve been helping Aussies rejuvenate and change their spaces for generations," Dulux marketing and innovation director Richard Hansen says.
"We’re proud to launch this new direction for Dulux and to continue to champion change for Australian homes.”
The brand campaign is the first work from DDB Melbourne since the agency won the account last year.
“If you’ve ever painted something yourself, from a wall to a fence to a mailbox, you know the sense of rejuvenation and optimism that tin of Dulux can bring," DDB Melbourne executive creative director Anthony Moss says.
"Our new campaign leans into that authentic human truth to remind Australians of the power and impact of paint. And that change is always in your hands.”
The 60-second spot is supported by a fully integrated campaign including radio, social, digital and in-store.
Credits
Client - Dulux
Richard Hansen – Marketing & Innovation Director
Paul Murphy – Decorative Marketing Manager
Romy Nayagam – Dulux Brand Manager
Heather Hart – Interior Category Manager
Steph Brodie – Digital Manager B2C
Agency – DDB Melbourne
Mike Napolitano – Group Managing Director
Anthony Moss – Group Executive Creative Director
Dan Forrestal – Senior Copywriter
Lisa Dupre – Senior Art Director
Renata Barbosa – Head of Integrated Content
Jules Jackson – Senior Producer
Toby Beaumont – Managing Partner
James Cameron – Business Director
Lauren Sotelo – Senior Business Manager
Sam Ashton-Jones – Business Executive
Leif Stromnes – Managing Director Strategy and Innovation
Rachel White – Strategy Director
Troy Moloney – Head of Print Production and Studio
Geena Sophou – Senior Finished Artist and Designer
Claire McMahon – Senior Designer
Production – Scoundrel
Scott Pickett – Director
Morgan Benson-Taylor – Producer
Adrian Shapiro – Executive Producer
Bernard Garry – Editor – The Editors
Shelley Farthing-Dawe - DOP
Photography
Klint Collier – Photographer
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.