DDB's Giles Watson and James Cowie have both been promoted.
Watson, after two years with DDB Melbourne, is now deputy executive creative director and Cowie creative partner – head of copy.
DDB Melbourne executive creative director Psembi Kinstan said the promotion of Watson would be no shock to anyone who's worked with him.
"And for those that haven’t, this promotion is designed to ensure more of our clients and teams across the group get exactly that opportunity," Kinstan said.
Watson has made a significant contribution to DDB Melbourne bringing his energy, work ethic, and relentless pursuit of better work on clients including Porsche, Movember, Funlab, the National Gallery of Victoria and Dulux.
His expanded role will help to impact even more of the growing DDB Melbourne client roster.
In the past decade, Watson has created unconventional ideas for agencies including Howatson&Co, Clemenger BBDO Melbourne and various agencies in Dubai and London.
Cowie has been instrumental in the revitalisation of the Coles brand at Smith St. for DDB Melbourne. Previously, he was an ECD at Deutsch NY for nine years, running global creative for Budweiser Football - the largest piece of the world’s largest beer brand.
Kinstan said that for too long, to the detriment of the Australian industry, there’s only one way to progress your career as a creative, and that’s through people management.
"I believe passionately in the role of craft to make all our work better, and passionately in our responsibility to show all creatives that there is more than one path to take in a creative career. I feel privileged to work alongside our Cowie and our growing creative leadership team," he said.
The DDB Group Melbourne creative leadership team includes Watson, Cowie, creative director Cam Trollope, creative director Becky Morriss, and creative services manager Sarah Tonner.
Both appointments are effective immediately.
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