Global youth and fashion publisher Dazed Media has launched its commercial operations and partnerships in Australia.
The magazine will remain globally aligned, however its digital sites, socials, and productions will all open for brand partnerships locally.
The company has partnered with youth media and branded content consultancy Citizens of Culture to work directly with brands on the buildout of its content marketing development and project management.
The publisher, which has its headquarters in London, is known for its coverage of radical fashion, music, art, film, and politics. Dazed Media has an online, print, and social media presence. The publisher also has offices in China and Korea, both with digital channels and print editions.
“As we embark on this new era of Dazed with more of a global focus than ever, Australia is a key market in our strategy for growing our global community,” says Dazed Media managing director Priya Matadeen.
“Citizens is a pivotal partner for us - we are aligned with a joint desire to create more impactful and purpose driven communications with key brand partners- not just reflecting culture but creating and shaping it together.
“We look forward to kicking off our journey into Australia and working with Citizens to bring our projects to life, bringing our communities together and platforming local talent on a global stage.”
Dazed has featured artists such as Rihanna, Harry Styles, Selena Gomez, and Lana Del Rey on its cover.
Dazed Media's journey into the Australian market began with a launch partnership with Burberry in February 2022.
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