The Association for Data-Driven Marketing and Advertising (ADMA) has appointed marketer David Morgan the chair of its advisory committee.
Steve Brennen, co-founder and CEO of Archie, will step down after more than ten years in the role and assume the position of vice chair.
David Morgan, who joined the ADMA board in 2021, brings more than 35 years of global experience. He has held senior marketing roles at Samsung, Citibank, Procter & Gamble, Nestlé, and was global CMO at Standard Chartered, the world’s third-largest bank.
His appointment comes as ADMA intensifies its focus on capability training, prepares the industry for regulatory changes, and strengthens marketing’s role as a key growth driver in the business community.
A refreshed ADMA Advisory Board will also be announced in the coming weeks.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.