David Jones top marketer Sacha Laing has left the company, as the department store chain restructures its marketing function to combine it with innovation to drive growth.
David Robinson, former head of omni-channel at the retailer, takes on the new role of group executive of marketing, financial services and customer innovation.
The news comes just a day after the department store chain launched its autumn advertising campaign.
David Jones said the shift will help it leverage its management structure and "deliver a fully integrated and seamless customer interface".
Laing, who took over the role in 2012 after a previous restructure within the retailer under former CEO Paul Zahra, came from a buying and merchandising role, rather than a marketing background.
He took on a newly created position with responsibility for marketing as marketing group executive Brett Riddington was made redundant.
Laing, who has been at David jones since 2000, oversaw the reatiler's marketing function, including loyalty, data and its store cards portfolio.
David Jones' autumn campaign is the first work created by Whybin TBWA and Maud since being appointed.
Whybin TBWA and Maud won the account in July after a pitch. Previously the account had been held by M&C Saatchi since 2010.
The campaign features Jessica Gomes, Montana Cox, Jason Dundas, and GQ Man of Style Jarrod Scott.
There had been specualtion in the market that the team put in place by Zahra could be on the way out after the former CEO's exit in October.
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