Danny Tyrrell.
DataCo Labs has launched a collaborative customer growth platform, aiming to unlock new revenue growth opportunities for organisations via data-driven partnerships and ecosystems.
Combining financial transaction insights with secure data collaboration technology, DataCo's collaborative customer growth platform provides an ability to plan, execute and measure the impact of customer growth initiatives.
DataCo is the first technology solution commercialised through 1835i Labs, the corporate venture capital and innovation partner to ANZ Bank. Recently, ANZ announced a strategic partnership with DataCo which will allow de-identified ANZ customer and transactional data to be aggregated to produce insights for businesses through DataCo’s data collaboration platform.
DataCo co-founder and chief operating and product officer, Danny Tyrrell, said the company originally built the company to deliver safe and simple collaboration technology that allows organisations to work together securely and responsibly on data.
"As we’ve grown as a business, we’ve seen the potential to make a bigger impact with collaborative ecosystems by bringing technology, data, and industry expertise together into a platform that drives immediate insights and value to organisations," he said.
Announced at their 2025 Upfronts, Nine are also partnering with DataCo to integrate rich consumer profiles based on aggregated category spend via ANZ Banking data.
DataCo securely connects this data with Nine’s own to provide advertisers with sophisticated insights into sales uplift and category spend outcomes, directly linking them to exposed audiences to measure advertising impact.
LiSTNR, part of the Southern Cross Austereo (SCA) network, previously announced their partnership with DataCo to accelerate its data cleanroom strategy. This partnership allows advertisers to match their customer data with LiSTNR’s 1.95 million first-party data profiles, unlocking opportunities for targeted and effective campaigns.
LiSTNR leverages its first-party data to match media consumption habits with spending categories. This enables SCA, through LiSTNR, to deliver enhanced planning insights, improved campaign performance, and precise attribution optimisation.
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