UnLtd has announced the addition of seven board members and a 50% uplift in industry awareness, according to the latest Media i survey.
Joining the board are IPG Mediabrands' Danny Bass, Mindshare's stategy executive, John Dawson, Telstra's general manager digital marketing, Harry Lowes, Free Trade Hall founder Rob Loewenthal, founder and CEO of KidsXpress, Margo Ward, GroupM's knowledge and trading compliance director, Alison Vandyke, and Mindshare's chief of talent, Kerry Field.
UnLtd's chair and founder, Kerry McCabe, said the new board members will "continue to be essential in our endeavour to undo youth disadvantage in Australia", and are necessary to support the plans for growth in engagement, revenue and social entrepreneurship across the industry.
“We are a $20 billion industry – our opportunity to come together and do highly impactful work in the youth charity space is immense," he said. "The November 2015 Media i survey showed that 84% of those working in the industry believe that we should be doing more to make a social impact. UnLtd’s role is to create a platform for that intent and it requires a high level of engagement and connection at both the corporate and individual level."
This year, UnLtd has raised in excess of $12 million in cash and more than $17 million in services for its charity partners since its launch in 2008. CEO, Steve Taitoko, hopes the new members will support the foundation’s momentum heading into 2016.
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