Daniella Kenney has been appointed head of programmatic at Foxtel Media.
Kenney, reporting to the chief sales officer (CSO) and based in Melbourne, will develop and implement short-and long-term strategies with agency programmatic channels for sponsorship and advertising solutions.
Kenney, who previously held the position of head of digital partnerships - Amplifi, dentsu ANZ, in Melbourne, has more than a decade of leadership experience in advertising and media, having also held senior roles at Yahoo!7 and Fairfax Media.
Foxtel Media CSO Nev Hasan says Kenney has a proven track record in leading commercial digital partnerships across Australia and is a renowned industry thought leader in digital programmatic.
"Her extensive knowledge of not only the agency programmatic landscape but also of demand and supply side platforms will enable her to deliver the best advertising insights and outcomes across Foxtel Media channels for our clients," he said.
"We welcome her to the team and look forward to the contribution she’ll make to our business."
Kenney said it’s a hugely exciting time to be working in streaming, and to join Foxtel Media is a dream role.
"I’m working with an amazing team and great clients, developing cutting edge technologies and advertising strategies of the future," she said.
"Being industry leaders is both a responsibility and an opportunity to pioneer innovation in this space."
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