Matthew Ding, Adam Sharon Zipser and Daniel Torres.
Australian ecommerce performance agency, Elephant Room, has appointed Daniel Torres as its inaugural GM.
Torres will be responsible for overseeing the agency’s operations, managing its team of 35 and client portfolio, while also focusing on its growth objectives in international markets.
He comes to Elephant Room from performance marketing agency, Alley Group, where he was the GM, following stints as head of performance marketing and head of paid social.
Torres has also held senior roles at Mindshare, Assembly Global and Zenith.
Elephant Room MD Adam Sharon-Zipser said Torres is highly skilled in leading large, high-performing teams, and has a proven track record for driving business growth, optimising operational costs and fostering a positive team culture.
"His focus will be on enhancing efficiency across the business, while also helping our clients grow, both domestically and internationally," he said.
"Daniel shares our philosophy of working as an extension of our clients’ teams and I’m confident he will quickly become a critical part of our growth plans.”
Torres said he is thrilled to be joining Elephant Room at a pivotal time for the business, particularly as it expands its footprint internationally.
"I’ve already been impressed by the positive, supportive culture within the business and the team’s commitment to delivering results for clients. I look forward to contributing to Elephant Room’s continued growth and success," he said.
Torres’ appointment comes as Elephant Room adds new clients KHY and Aje and expands its relationship with existing clients Bed Threads, Goto Skincare, Outcast Clothing, and v2 foods, while also expanding its services and offering, following its recent move into the US market.
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