D&AD Awards
Global creative non-profit D&AD today announced its 2025 Awards and introduces a dedicated creator content category.
This new category will award the strategic use of the creativity of influencers and creators.
The branding category has also been divided into two categories: new brand identity and brand identity refresh. This change addresses the significant volume of entries (over 900+ in 2024), ensuring each submission receives the focused attention it deserves by the jury.
Disciplines for 2025 include advertising, branding, craft, design, engagement & experience, entertainment, health, and impact. There will also be special awards for companies of the year and presidents awards.
D&AD Awards are judged solely on merit, from 300+ judges globally, with no quotas. Independent and anonymous voting, strict abstention rules, and a strong emphasis on eliminating bias ensure the integrity of the judging process.
The 2025 Jury Presidents include a global mix of leading creative experts from leading international brands and agencies including TikTok, Saatchi & Saatchi, The New York Times Magazine, VML, Framestore, Common People Films, Ogilvy Health, Publicis Groupe Germany and more.
The 2024 D&AD Awards saw record participation, with over 12,000 pieces of work submitted from 78 countries, culminating in 651 Pencils awarded, including four prestigious Black Pencils.
D&AD CEO Dara Lynch said the organisation is excited to announce the Award's new changes which reflect the evolving creative landscape.
"We are committed to celebrating all forms of creativity and the D&AD’s awards continue to be recognised globally as the ultimate creative prize," Lynch said.
"Each year, they are entered and respected by the best creatives from around the world, and we’re proud to continue to drive this forward.”
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