MixIn by Endeavour, the retail media arm of the drinks and hospitality business, has partnered with retail media platform Zitcha to facilitate off-site media across Meta’s Managed Partner Ads (MPA).
MixIn general manager Martyn Raab said the partnership will allow suppliers to see how their Meta brand spend impacts ad performance.
“By leveraging Zitcha and the measurement from MixIn, brands can see the performance of their activity to deliver real insights and campaign measurement,” he said.
“It means suppliers will be able to buy their Meta social media campaigns via MixIn and see which audiences viewed and responded to those campaigns.
“Suppliers will then be able to see if customers went on to purchase a product from the advertised brand through Endeavour Group channels such as BWS or Dan Murphy’s."
Zitcha CEO Troy Townsend said retailers can significantly drive incremental revenues and drive additional sales for brand partners by optimising off-site media channels.
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