Dentsu Aegis Network (DAN) has created a bespoke agency to service the country’s largest retailer, Woolworths Group.
The agency, Woolworths@DAN, will be comprised of members from across the network including Carat, Amplifi, Amnet, iProspect, Columbus and Posterscope.
Newly-appointed Managing Director, Sarah James, will lead the agency, following her promotion from her previous role as chief digital officer at Carat.
James, who is currently Melbourne based, will relocate to Sydney to take on full leadership of the agency as of July 9.
James has held senior digital leadership roles within DAN since joining in 2011, and has been a key driver behind the company's continuing digital transformation.
Her experience and long-term background in digital was key to her appointment, with 13 plus years’ experience working with L’Oréal, GM Holden, Hasbro, Mondelez International, and Medibank.
“Sarah is an exceptional leader with extensive digital and marketing experience across Carat, here and overseas," DAN ANZ CEO Simon Ryan says.
Her leadership of high performing teams, alongside her digital transformation expertise make her the perfect choice to lead the evolution of our partnership with Woolworths Group,"
Brendon Cropper, Carat’s chief data and customer experience officer, will take on the agency’s digital responsibilities previously held by James.
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