Dairy Farmers creative account out to pitch

By AdNews | 12 March 2024
 

Bega Group is pitching the Dairy Farmers creative account.

The pitching process has just started, a Bega spokesperson confirmed.

It comes after M&C Saatchi and Bega Group recently parted ways.

The creative agency secured the creative account for Bega's Australian milk based beverage brand Dare Iced Coffee in November last year. 

Now indie creative agency Thinkerbell has picked up the account, AdNews can confirm.

Steve Coll became M&C Saatchi's chief creative officer in November, replacing Cam Blackley who departed the agency after six years.

Starcom Australia, for 18 years, has handled Bega Group's media account.

Bega Group's revenue is up 3% to the half-year to December 2023.

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