When people ask their dad what he wants for Father's Day, there's a fair chance he'll say 'nothing'. But finding dad the 'nothing' he's asked for has always been tricky – until now.
This Father's Day, Kitchen Warehouse, in partnership with Special Australia, is helping give dads exactly what they asked for - transforming Kitchen Warehouse into Nothing Warehouse - with all the nothing that dads could desire.
The seasonal campaign launched with a logo change, rebranding Kitchen Warehouse to 'Nothing Warehouse'. Stores and the Kitchen Warehouse website were re-badged along with an overhaul of signage and products - showcasing Kitchen Warehouse as the perfect destination to find Nothing.
Paid and owned channels then demonstrated how finding the perfect 'nothing' for dad has never been easier, profiling gifts like the Nothing Ooni Pizza Oven and the Nothing Stanley Rogers Cocktail Set.
Along with owned channels online and instore, paid advertising and social content, the campaign saw changes to website search functionality, and the seasonal release of limited edition Nothing wrapping paper and gift tags.
Simon Lamplough, chief customer officer at Kitchen Warehouse, said Kitchen Warehouse is the perfect gifting destination for dads that want 'nothing'.
"We've got a fantastic range of Nothing across all categories and to suit every budget. So, if you're looking for Nothing for dad, you won't be disappointed," he said.
"We've got Nothing for cooking, Nothing for BBQing, Nothing for him to make drinks with and so much more Nothing besides. P.S. - If my kids are reading this, then I'd like a Nothing Ironclad Legacy pan please."
Credits:
Client: Kitchen Warehouse
Creative Agency: Special Australia
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