D3 leadership
Media agency D3 has appointed Lani Jamieson general manager to lead the agency.
The appointment, effective February 2025, comes as D3 won pet food brand ZIWI USA Inc.
D3 will lead full-service media strategy and execution across the US and Canada, managing its presence across key digital and traditional channels, including Google Ads, Meta, TikTok, Programmatic Ads, and Chewy, with Amazon Ads and Amazon DSP central to the strategy.
Jamieson brings close to 18 years media experience, with more than a decade in digital leadership roles across the Asia-Pacific region and most recently served as director of media at krunch.co.
Jamieson said D3 is the right place for her.
"I’m looking forward to bringing a different perspective and fresh ideas to enhance our capabilities and deliver meaningful impact for our clients," Jamieson said.
"To support its expanding client roster, including the new partnership with ZIWI, D3 has strengthened its leadership team."
Jamieson’s appointment follows the hires of Keila Butin as head of performance and Mathew Chalk as head of SEO and content.
D3 partner Richard Thompson said Jamieson's got an incredible track record of leadership and operational expertise at some of the region’s biggest agencies.
"We’re excited to welcome her in this pivotal role to shape the next chapter of D3’s growth. Her knowledge of the intricacies of digital media is second to none and her clear understanding of client needs sets her apart and makes her a great fit for the team," Thompson said.
“With key new clients like ZIWI joining us, Lani’s ability to refine operations and drive efficiency will be instrumental. We look forward to the impact she will bring to D3 as we enter this next phase of growth.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.