The global beauty and cosmetics giant L'Oréal Paris has appointed Melbourne indie agency Cyclone Creative to support its content production capability and local storytelling, after an extensive pitch process.
Known for its high profile international ambassadors such as Kendall Jenner, Eva Longoria and Kate Winslet, L'Oréal Paris will focus on creating more localised campaigns and content for its Australian and New Zealand audiences.
The agency has already launched its first piece of work with L’Oréal Paris with a campaign announcing Matilda and Manchester City superstar Mary Fowler as its new brand ambassador.
L'Oréal Paris marketing director Yoshiko Nadia Adelina said the brand is thrilled to announce Cyclone Creative as the new content production partner.
“Their approach to creating meaningful, branded moments through creativity, culture and content aligns perfectly with our promise to empower individuals and fuel confidence through beauty," Adelina said.
Cyclone Creative managing partner Sam Hooper said the agency is excited to welcome such an iconic global brand like L'Oréal Paris to the Cyclone Creative family.
"In so many ways they have pioneered the beauty and skincare industry and have been at the forefront of innovation, disruption and progress," Hooper said.
"We feel privileged to continue telling that story through a local lens.”
This partnership marks the beginning of L'Oréal Paris' journey to bring local context and relevance to its global platform ‘Because you’re worth it’ in Australia and New Zealand.
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