Australia has several campaigns in the running for the Cyber Lions with 15 big-hitters such as Optus' Ricky Gervais ad and M&C Saatchi's Clever Buoy also named on the shortlist.
The Let's Make an Anti-Ad with Ricky Gervais campaign, by Emotive and M&C Saatchi, is shortlisted in the Social Video category.
Optus director of active consideration Karen Phipson previously told Facebook that the campaign reached six million people in its first 10 days after launch.
Also in the Social Video category is Radiant's Radiant Return campaign by DDB Melbourne. Surfaid.Org's Surfify campaign by BWM Dentsu is also in the running in the Innovative Use of Social or Community category.
M&C Saatchi's Clever Buoy campaign for Optus is shortlisted in the Innovative Use of Technology and Tangible Technology categories, while the agency's The One Who Will End Cancer campaign for Australian Cancer Research Foundation, is a finalist in Microsite and Integrated Multi-Platform Campaign (online and offline).
Leo Burnett Sydney has four variations of its campaign for WWF Just shortlisted in the Webisodes/Series section, with Glass Cleaner, Skin Care, Bee and Shoe Polish named.
Other Australian campaigns on the list include TigerAir Infrequent Flyers Club by McCann Melbourne in the Integrated Multi-Platform campaign (online and offline), and Dolmio Pepper Hacker by Clemenger Sydney in Innovative Use of Technology.
Google Sydney also appears on the shortlist for The Cube in Interactive Video. It's also nominated along side The Sweet Shop Melbourne and Google Creative Lab London, in spatial technology.
International campaigns that appear on the shortlist include BBDO New York's The Mssng Project for Autism Speaks and Droga5 New York for its Gisele Bundchen - I Will What I Want campaign for Under Armour.
Nike's House of Mamba campaign by AKQA London and Shanghai also made the shortlist along with Anomaly New York's The Gentleman's Wager work for Johnnie Walker Blue Label.
See the full list here.
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