Customer experience tech company CXTX (a sister company to CX Lavender) has unveiled no_code, a digital creation platform (DCP).
The platform empowers marketing departments to create digital campaigns in-house — from email and social to advertising —code-free.
no_code's release follows four years of on-shore Australian product development and investment. The platform uses AI adaptive writing that adjusts copy tone to suit individual brands. An earlier version of the platform with email-only functionality launched in 2019.
"Agency quality has never been this accessible," said Will Lavender, no_code founder.
no_code platform.
Select organisations with early access have already been trialing no_code in their teams day-to-day, including Virgin Australia and Accent Group.
Milly Haddrick, Velocity digital producer, said no_code stands out as a transformative tool for in-house creation.
"Within a matter of days, we were seamlessly and successfully able to develop our digital campaigns," Haddrick said.
"Specifically, during a time where we needed to deliver urgent communication to our members, the no_code™ platform provided us with the ability to update our loyal customers promptly and easily, without having to rely on external resources.”
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