Youth mental health organisation Headspace has appointed independent agency CX Lavender to lead its national brand strategy and creative campaign development following a competitive tender.
The appointment builds on CXL’s work with headspace to date, developing a new brand architecture and narrative focusing on the organisation’s range of services available to young people of all mental health needs, not just those in crisis.
An integrated brand campaign will roll out nationally from July and run through the rest of the calendar year.
Headspace, head of brand, marketing and communications, Brett Reardon said: “Our experience with CX Lavender has shown them to be smart, creative advocates both for headspace and for youth mental health.
"They are the perfect partners to help bring our story to life for young people all over Australia.”
CXL CEO Adam Washington said: “In a partnership with Headspace, we saw a unique opportunity to positively influence Australia’s youth mental health conversation and shine a light on headspace’s critical services.
"The work is both creatively exciting and culturally important – and it’s inspiring and hugely rewarding for our team.”
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