BlueScope Australia has awarded its digital services engagement to Sydney-based independent agency CX Lavender following a competitive tender.
CXL will provide digital strategy, UX, design and technical development services across BlueScope brands, including BlueScope Steel, TRUECORE steel, COLORBOND steel and more.
CXL’s appointment will strengthen digital services across the BlueScope Australia business, and support each brand’s CX and digital activities across their owned digital channels.
“Throughout the process, CXL demonstrated the capabilities, energy and commitment we were looking for," said BlueScope group marketing manager Melissa Barlow.
"We look forward to working with the team at CX Lavender to accelerate our digital strategy and enhance our customer experience.”
The engagement starts this month.
CXL current clients include Westpac, National Broadband Network, Stockland, Audi, GameStop, News Corp, headspace, St. George, RAA and American Express.
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