Jess Rasker and Kaitlin Kiparizov
Customer experience agency CX Lavender has added two graduates into its 2025 Genus program, now in its 11th year.
Genus offers successful applicants permanent full-time roles with a competitive salary from day one, receive a guaranteed pay rise after six months and a promotion review at the12-month mark.
This year’s recruits, Jess Rasker and Kaitlin Kiparizov have been appointed as business executive and junior UX/UI designer, reporting to joint client services directors KaLing Ng and Georgina Thomas, and digital design partner Stan Cheung, respectively.
The rigorous selection process assesses academic excellence, strategic smarts, communication skills, creativity, and interest in customer experience.
Candidates progress through multiple stages, including a written questionnaire, a creative video submission, a strategic challenge with a face-to-face presentation, and a final one-on-one interview.
Genus Program founder Tess Lavender said the agency is committed to unearthing only the best talent – the ‘firecrackers’.
"We don’t hire to fill quotas; we hire only when we find exceptional candidates. Regardless of their degree, a strategic mindset is a must," Lavender said.
"Our goal is to ensure every employee at CX Lavender is both strategic and smart.”
Since its inception, CX Lavender has recruited 42 graduates through the Genus program, many of whom continue to thrive within the agency such as senior designer Alex O’Neil and senior copywriter Natasha Velkova, both part of the inaugural 2015 intake.
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