Creative and technology agency CX Lavender has appointed Kirsty Angus client services director and promoted Jamie Parfitt to head of strategy.
The agency said both appointments were aimed at elevating its strategic services across the disciplines of technology, creative, data and brand.
Angus has previously held senior strategy and management roles with Wunderman Thompson, Dare Digital, Leo Burnett and AMV BBDO. Her responsibilities at CX Lavender will include overseeing the company’s business management unit, managing strategic revenue and driving new business.
“I am looking forward to applying my strategic approach to business management and relationship skills to the CX Lavender’s suite of clients across financial services, retail and automotive,” said Angus, who also joins the Leadership Team.
Parfitt, who has worked at CX Lavender for over four years, previously held the role of Senior Strategy Director and has been a strategic lead on clients including Westpac Group, AMEX and NBN as well as RAA and Ausgrid. For the agency, the move more accurately reflects and cements his contribution to clients and the business.
“Strategy at CX Lavender is going from strength-to-strength. We’re fortunate enough to be given the opportunity to take the lead on an ever-more diverse breadth of projects with clients – from consulting on customer strategy, to creating connected digital experiences, to helping clients get more from their marketing automation,” said Parfitt. “At the heart of everything is our dedication to putting the customer’s self-interest first to help our clients fuel their continued growth.”
The appointments are part of CX Lavender’s strategy to ensure companies implement bold strategies that enable them to acquire, grow and retain customers.
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