It's just what the doctor ordered. Cummins&Partners has been appointed as the full-service agency for the National Home Doctor Service, Australia's largest network of in-home and after hours doctors.
The agency will work on brand development, strategic and creative services and media planning and buying, with a focus on growing the business across the country.
Cummins&Partners chief strategy officer Adam Ferrier said the aim is to change people's behaviour, so that calling a doctor instead of visiting one is more of a social norm.
“All marketing is in some way about creating a behavioural change – and it’s a pleasure to be encouraging people to return to the past and feel comfortable asking a doctor to visit them at home after hours,” Ferrier said.
National Home Doctor Service chief executive Ben Keneally added: “We want to change people’s behaviour, and encourage them to have a doctor visit them in their home when they are sick rather than going to a hospital emergency room, or waiting in an after hours clinic. We want to create a new social norm and believe that cummins&partners are the agency that can help make this happen quickly.”
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.
Have something to say? Send us your comments using the form below or contact the writer at rachaelmicallef@yaffa.com.au
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.