The Australian Red Cross Blood Service (ARCBS) has appointed Cummins&Partners as its new media agency, following a competitive pitch.
The media account win sees Cummins&Partners become the full service agency for ARCBS, with the agency winning the creative account in 2015.
We believe our work with ARCBS showcases the advantage of creative and media agility, especially around performance and acquisition marketing," Cummins&Partners head of media Paul Murphy says.
"Beyond the undeniable benefit of additional insight, the efficiency of the single and cohesive team brings speed - essential when blood only lasts for 42 days - and it is something we won’t be wasting”.
The appointment follows the most recent work delivered by the agency, 42 - The meaning of life, which was a finalist in the recent Val Morgan ACES awards.
ARCBS marketing director Samantha Bartlett says the informal six month relatiohship during this time allowed the not-for-profit to get a better understanding of the full service offering.
"As the Australian Red Cross Blood Service evolve in an ever-changing digital market, we need a partner that can seamlessly connect us to our current and future donor base. Full service is proving to be the answer," she adds.
OMD Melbourne has been the incumbent agency since 2015.
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