Independent agency Cummins&Partners is paying back the salaries cut during the depths of the coronavirus crisis.
CEO Chris Jeffares told AdNews the company has returned staff to full pay.
And those who took pay cuts, mostly between 10% and 20% but up to half for partners, are being paid back what they lost over the six months.
"It was the right thing to do," says Jeffares.
Most of the advertising industry implemented pay cuts when COVID-19 hit in March, preparing for a fall in revenue.
Since then, many have returned to normal salaries. Among them, WPP AUNZ has restored full pay.
Some sectors of the media industry, however, are continuing with a reduced working week.
The industry is reporting better activity in the December quarter with clients more prepared to go with longer campaigns.
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