cummins&partners has appointed Sarah Raine general manager of its Melbourne office.
Michael McConville, CEO of cummins&partners, said people can all be guilty of making their work in this industry too complicated sometimes.
"But truly, when you meet someone, whose values are so clear - and so evidenced in their previous work and relationships - it’s a reminder of what it’s all about," he said.
"Sarah cares about people and the work. In equal weighting, and with equal passion. And she’s got runs on the board to prove it, with industry and clients just loving working with her. And now I am too. I am so damn excited to get going together."
Raine said that people can’t fake that chemistry they feel in those early stages.
"So I know how well we’ll be able to transmit that for our people, our clients and the agency community. It was refreshing and inspiring to see the long-term agency plans and to witness an agency so committed to finding new ways to make the work work," she said.
"There’s so much to build on and grow. I’m pumped."
McConville said the agency has now got the people, the processes, the credentials and the partnerships to surprise everyone in the best ways.
"We know we create work that works brilliantly for our clients, but now we can unashamedly say, we’re pushing to the next level. Sarah will be a brilliant leader in that sense; and wonderfully, there’s more to come," he said.
"It’s a brilliant time here and with our dream leadership team just about complete, there is good fun and truly great work ahead."
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