CrocMedia has reaffirmed its commitment to tennis and Melbourne’s Australian Open, signing a three-year deal to call the action courtside as the official domestic radio broadcast partner.
Announcing a renewal of its radio rights deal with Tennis Australia until 2022, Crocmedia has secured the exclusive AM rights to produce live ball-by-ball commentary of all main draw matches.
The partnership also includes rights to syndicate to approved additional FM broadcast partners across regional Australia. Once again in January, Crocmedia’s stations of SEN – 1116 SEN, SEN+, SEN2, SEN3, SEN SA, the SEN app and sen.com.au will feature play-by-play action for two week’s during the Open.
Crocmedia will also work with AO Major Partner Kia to amplify its own call and AO’s internal commentary, AO Radio, with a dedicated tennis channel KIA Presents AO Live.
The deal ensures fans will have "unprecedented radio broadcast access" to all the key moments as the greatest Australian Open men’s champion of all time, Novak Djokovic looks to secure a record eighth title and Naomi Osaka returns with back-to-back titles in her sights.
The integrated broadcast enhances Kia’s long time AO partnership in conjunction with Tennis Australia. It also complements a year-long commitment to tennis within the Crocmedia radio syndication business, including a presence at every major around the world and a dedicated year-round syndicated radio show First Serve in conjunction with leading tennis commentator Brett Phillips.
Pacific Star Network CEO Craig Hutchison says tennis fans will be well served with all the Grand Slam action on SEN over summer.
“We are thrilled to renew our partnerships with Tennis Australia and AO Major Partner Kia for the iconic Australian Open,” Hutchison said. “We’ll ensure that tennis fans can access all the action across their choice of platforms – including our own and partner networks to make sure it’s the bestcovered Open on radio ever," he says.
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