Commerce media company Criteo and David Jones have unveiled a partnership where Criteo will power the online component of the David Jones retail media division, David Jones Amplify.
Brands and advertisers can now activate online retail media campaigns, such as sponsored product ads on relevant search, category and department pages on DavidJones.com.
David Jones CMO James Holloman said this collaboration will allow brands to connect with David Jones premium audiences across the digital media ecosystem.
"David Jones Amplify powered by Criteo will drive maximum return on investment and digital marketing effectiveness for our brands as we enable them to target customers based on retail behaviours with their marketing messages," he said.
Criteo ANZ MD Colin Barnard said onsite and offsite retail media has many benefits, offering brands strong return on ad spend due to the use of high quality first-party data.
"Criteo’s services bring a world class range of retail media solutions for Australian businesses in a market with few options historically," he said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.