Australia’s victory over South Africa’s Test team this summer reached 8.1 million people nationally, averaging a daily peak audience of 1.13 million viewers for the Seven Network’s coverage of the three-Test series.
Seven’s coverage of the third Test reached 5.6 million viewers nationally and peaked at 1.16 million viewers.
Seven’s day five coverage of the third Test reached 3.13 million viewers nationally and peaked at 1.15 million viewers. Session 3 had an average audience of 850,000 viewers, while Session 2 had 819,000 viewers. All sessions ranked #1 in total people for their timeslot audience.
Session 3 was the #1 non-news program last night in total people and people 16 to 39, while Session 2 was the #1 non-news program in 25 to 54s. The final day’s play helped Seven secure a daytime network share of 64%.
Day 1 of the second Test on 26 December had the biggest average audience of the series, with 1.21 million viewers tuning in on Boxing Day to watch Session 3. Day 2 of the second Test also recorded 1.21 million viewers for Session 3.
Seven delivered 74% of the broadcast audience across the three-Test series.
Lewis Martin, MD of Seven Melbourne and head of network sport, said: “Australia’s showdown with South Africa is just the start of a massive year of sport on Seven, including AFL, Supercars, horse racing and the FIFA Women’s World Cup Australia & New Zealand 2023 in July and August.
“A huge thanks to Seven’s entire cricket production team for their extraordinary efforts which, despite rain delays, contributed to outstanding coverage and an amazing outcome for the McGrath Foundation, which sold more than 250,000 Virtual Pink Seats and raised more than $5 million during the 15th NRMA Insurance Pink Test.”
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