Lili Danvers has switched to Nine as a creative solutions manager from independent agency The Wired Agency.
Danvers will work collaboratively with agencies and marketers to bring ideas to the centre of Nine's integrated response and provide larger, creative scale thinking as well as an anchor point into Nine Powered.
This means leveraging the suite of broadcast, digital, radio, podcasting and print brands that Nine represents, to create a distinctive platform to tell a brand story.
Danvers told AdNews: “This role is so enticing because it requires engaging with every touch point of Nine’s unbelievable media ecosystem. We ideate, strategise, build, and pitch large cross platform solutions which are only made possible by Nine’s totally distinctive offering.
“I mean, the opportunity to bring to life brand ideas across linear TV that connects with millions of Australians everyday through to radio, digital and print media which are home to the most trusted sources of independent journalism in Australia, is an honour to say the least. And that’s just the tip of the iceberg.
“While I think there must be some level of planning when it comes to your career trajectory, passion fuels the way, and the right opportunities find you at the perfect time.
“The Creative Solutions team is just so unique and when the team showed me the work they were doing, I jumped at the opportunity to be a part of such a powerhouse network.
“I am super excited to rise to the challenge and use this as a defining moment in my career trajectory.”
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