Creative automation platform Bonzai has launched Fillboard, a premium digital ad format aimed at enhancing viewability and user experience (UX) for ads served across desktop, tablet, and mobile devices.
Fillboard, positioned at the top of the page, expands into an edge-to-edge banner on page load and condenses to a narrow strip upon scrolling.
Founder and CEO of Bonzai, Rahul Pandey, said Bonzai Fillboard was designed with a keen understanding of how the slightest boost in user attention can bring significant gains in ad awareness.
"We are offering a solution that helps avoid outdated intrusive methods, prioritising contextual advertising that aligns with user intent," he said.
"Moving away from formats that interrupt, cover site content or don’t work across devices, advertisers can now utilise Fillboard, a fresh way to connect with all their audiences and stand out in the crowded digital landscape."
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