Art Disrupt, a Melbourne-based independent creative agency, has launched a national street art poster campaign, #TaxGasNow, rolling out across main cities.
The Tax Gas Now art features three posters, targeting Santos and Woodside Petroleum, and a hero poster that says: “It’s time for the fossil gas industry to pay their fair share of tax. Don’t worry they won’t go broke.”
Art Disrupt founder, Matt Bray, said this is the decade of action, mitigation, litigation, legislation and co-operation.
“One great place to start is getting the fossil gas industry to pay their fair share," said Bray.
"We are likely to experience warming, albeit temporarily, of 1.5C above pre-industrial levels within the next five years and this campaign is part of our mission to create climate awareness.
“The purpose of the posters is to get in the sights of key decision making politicians with messages that indicate there is little public support for gas tycoons. With Woodside’s profits up 223% in 2022 it’s a good indication that the fossil gas industry can afford it.”
The Santos and Woodside Petroleum posters both zero in on the massive profits both companies reap from their operations in Australia.
A former art director at Cummins & Partners, CHE Proximity, and Ogilvy, Bray is also the creative director at Comms Declare, which aims to raise the conversation in the Australian communications industry around stopping the promotion of fossil fuel growth and greenhouse gas pollution as 'business as usual'.
A total of 1400 posters have been put up across Australia’s four major cities; Sydney, Melbourne, Perth and Brisbane, with the goal of raising awareness about the gas industry’s super profits.
The campaign was launched to time with the Federal Budget earlier this month with more content rolling out in the supporting digital campaign across Twitter and Instagram.
Bray said the #TaxGasNow campaign will be releasing details soon of an exciting extension that will tie everything together.
“It’s about time the communications, advertising, and creative industries took a strong stand for the environment, and educate the public about the destruction of our natural landscape,” said Bray.
“We have to continue with this important work and get the message out to the community that the brake must be applied to the gas industry in Australia.”
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